That is the question, indeed, especially these days. So, what is true about the last two articles posted here? Let’s break it down into the positives and negatives by looking at each article side by side.

• On the plus side, the article by ChatGPT had some objective and factual points made, it was written in very little time, and at almost no cost… but overall, felt very two-dimensional. It came across as quite impersonal. It might have listed a few obvious almost mechanical, elements, but with very little soul.

• The author’s article, on the other hand, was very personable, conversational, and intriguing. Actual examples came to life with the author’s retelling of his lived experiences. This creates for a more relatable read. We champion Victor Prince for his ability to try something deemed difficult after succeeding at challenging himself previously hiking across Spain.

Where the AI bot may shine:

• AI can write articles at a much faster pace than humans, which can be an advantage in the fast-paced and demanding world of content creation. With AI, businesses can generate a high volume of articles or blog posts in a short amount of time, for very little cost.

• AI-generated articles can be free from human biases and errors. Human writers are prone to making mistakes, but with AI, there is less room for error–however, it is not infallible and must be fact checked by a human and checked for plagiarism. AI can also eliminate any bias that may exist in human-written content, making it more objective and reliable.

• Time is definitely an advantage with AI, which can analyze vast amounts of data to generate insights and different perspectives. By analyzing data from various sources, AI can identify patterns and trends that may not be immediately obvious to humans, in next to no time. This can lead to the creation of more informative and practical articles than would be humanly possible in the same amount of time.

• AI can produce articles on a variety of topics, even those that are not commonly covered. With AI, businesses can create content on niche topics that may be hard (though not impossible) to find a human writer for.

• AI can help reduce the costs associated with content creation. With AI, businesses can save money by not having to pay a human writer to create content.

In favour of the author:

• AI-generated articles do lack the hallmarks of human touch and thus achieves no emotional connection with readers. Human writers can connect with readers on an emotional level, which is hard for AI to replicate. This can make AI-generated content seem stale, cold, impersonal and even robotic.

  AI cannot understand the cultural nuances and context necessary to write effectively for a particular audience. Different cultures have different ways of communicating, and AI simply cannot pick up on these nuances. This can lead to content that is just not relatable, or even interesting enough, to the target audience.

• While AI may produce articles that are factually correct, they clearly are not as engaging or interesting to read. AI may well be able to produce informative articles, yet it fails to create content that is equally engaging or truly captures the reader's attention.

• While it may be tempting, businesses will need to resist the urge to rely on AI-generated content instead of creative content from human writers. As businesses increasingly turn to AI for content creation in order to cut costs, they run the risk of alienating their audience if they are not careful.

• AI-generated articles may lack the creativity and originality that human writers can bring to the table. Only human writers are able to bring their unique perspectives and experiences to their writing, which makes for lively, interesting and engaging content.

Afterall, when the reading audience is human, which it invariably always is, the skill of a creative human author tips the scale in its favour.